Get your website copy right
Your website is your online business shop front.
It needs to achieve so much for it to successfully communicate with your target audience.
It should accurately describe what you offer, why your expertise is the best choice and clearly reflect your values and brand identity.
It’s no small ask to get all of this ‘just right’.
Where to start for a great website
An amazing brand and website designer can be invaluable when it comes to the design and functionality of your site. But don’t be alarmed, if you aren’t in the financial position to hire someone to do it for you, plenty of website providers have amazing customer service and easy to follow ‘how-to’ videos to help you get set up on your own.
Why not take a look at Squarespace or Wordpress.
The next hurdle is going to be your copy, what your website actually SAYS to your online visitors.
Even if you’re pretty confident with writing, talking about ourselves doesn’t always come all that naturally. Perhaps we are too close to the subject, our businesses are often our pride and joy and it’s easy to make assumptions about how much people will know or understand.
The answer to great website copy
That’s where a great copywriter can help. By being a step removed to view your business and offerings objectively, we can help tease out information that you may overlook.
Also we won’t feel any of the (unnecessary btw) embarrassing, cringy-ness when it comes to talking about your business that you might!
If you haven’t done already then I urge you to go over to my blog ‘Why your website needs great copy’ . You’ll find lots of info on why it is so important that you get your message across clearly.
Free Homepage Copy Audit
If your website is already up and running, but you’re unsure of the strength of your existing copy then, why not request a FREE homepage copy audit?
I will go through your homepage with a fine tooth-comb and pull out all the easy tweaks and tricks you can implement to make a big impact with your potential customers.
I’ll send you my ideas in video format so you can visually see where the changes should be made.
Like I say it’s totally free, so what have you got to lose?!
